Orange Theory
Fitness Apparel Design
A deep dive into fitness fashion, translating market trends into a complete seasonal apparel line. By understanding consumer preferences and the demand for different types of materials, colors, and patterns, we delivered innovative concepts that won the hearts at Orange Theory and as a result, they became a significant client of the merchandizing agency BDA.
Role: Design research, concept development, techpacks
Client: Orange Theory Fitness (Boca Raton, FL)
Agency: BDA (Woodinville, WA)
Women's Athletic Fashion
My design process involves a thorough amount of research. Before starting the design process, I immerse myself in the context of the project. I perform market research, user research, target user research. I immerse myself in the brand. I try to understand user need and market trends.
Men's Athletic Fashion
My design process involves a thorough amount of research. Before starting the design process, I immerse myself in the context of the project. I perform market research, user research, target user research. I immerse myself in the brand. I try to understand user need and market trends.
