Cat Hiking Gear
Outdoor Performance
Given the opportunity to envision a new Cat-branded hiking gear line and retail program, I delved into the company's dynamic history to comprehend their customer base and principles. Uncovering themes like heritage, hard work, and ingenuity, I transformed these into a design language for a diverse selection of backpacks, water bottles, and retail packaging.
Project Information
- Role:
- Design Research
- Concept Development
- 3D Visualization
- Techpack
Client: Cat (Peoria, Illinois)
Agency: BDA (Woodinville, WA)
Backpacks
Concept Development
Short Trip Backpack
Light Weight, Hydration
Dry Bag
Waterproof, RF-welded
Day Trip Backpack
Comfort, Utility, Hydration
Overnight Backpack
Expandable, Utility, Hydration

Backpacks
Photo Samples
Day Trip Backpack
Comfort, Utility, Hydration
Short Trip Backpack
Light weight, hydration pack


Water bottles
Thermo Flask
Double wall stainless steel
Squeeze Bottle
Light weight polycarbonate
Retail & Packaging
Water Bottle
Duo pack
Target
End-aisle display
Hydration Bladder
Solo Pack
Waist Pack
With squeeze bottles