Given the opportunity to envision a new Cat-branded hiking gear line and retail program, I delved into the company's dynamic history to comprehend their customer base and principles. Uncovering themes like heritage, hard work, and ingenuity, I transformed these into a design language for a diverse selection of backpacks, water bottles, and retail packaging.

Project Information

Role:

Design Research

Concept Development

3D Visualization

Techpack

Client: Cat (Peoria, Illinois)

Agency: BDA (Woodinville, WA)